Privacy Policy
Privacy Policy
1) Information on the Collection of Personal Data and Contact Details of the Responsible Party
1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about the handling of your personal data when using our website. Personal data includes all data that can personally identify you.
1.2 The responsible party for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is [Elephlo]. The responsible party for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.
1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries sent to the responsible party). You can recognize an encrypted connection by the "https://" prefix and the lock symbol in your browser’s address bar.
2) Data Collection When Visiting Our Website
When you visit our website for purely informational purposes (i.e., without registering or otherwise transmitting information to us), we only collect data that your browser transmits to our server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website:
- Our visited website
- Date and time of access
- Amount of data sent in bytes
- Source/reference from which you accessed the page
- Browser used
- Operating system used
- IP address used (if applicable, anonymized)
Processing is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data is neither shared nor used for other purposes. However, we reserve the right to check the server log files retrospectively if there are concrete indications of unlawful use.
3) Cookies
To make visiting our website attractive and to enable certain functions, we use cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session (so-called session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.
Some cookies help simplify the ordering process by storing settings (e.g., remembering the contents of a virtual shopping cart for a later visit). If personal data is processed through cookies, this is done either in accordance with Art. 6(1)(b) GDPR for contract execution or in accordance with Art. 6(1)(f) GDPR to protect our legitimate interests in the optimal functionality of the website and a customer-friendly and efficient website visit.
We may collaborate with advertising partners who help make our online offerings more interesting for you. In this case, third-party cookies may also be stored on your hard drive when visiting our website. If we cooperate with such advertising partners, we will inform you separately in the following sections.
You can configure your browser to notify you about the placement of cookies and decide individually whether to accept them or to exclude them in specific cases or in general. Each browser handles cookie settings differently. These settings are described in your browser’s help menu:
- Internet Explorer: Manage Cookies
- Firefox: Allow and Reject Cookies
- Chrome: Manage Cookies
- Safari: Manage Cookies
- Opera: Web Preferences
Please note that if you do not accept cookies, the functionality of our website may be limited.
4) Contacting Us
When you contact us (e.g., via a contact form or email), personal data is collected. The specific data collected is evident from the respective contact form. This data is stored and used solely for the purpose of responding to your request or for contacting you and the associated technical administration.
The legal basis for processing the data is our legitimate interest in responding to your inquiry pursuant to Art. 6(1)(f) GDPR. If your inquiry is aimed at concluding a contract, an additional legal basis for processing is Art. 6(1)(b) GDPR. Your data will be deleted once your request has been fully processed, provided that there are no statutory retention requirements.
5) Data Processing for Customer Account Creation and Contract Processing
According to Art. 6(1)(b) GDPR, personal data is collected and processed when you provide it for contract fulfillment or the creation of a customer account. The specific data collected is evident from the respective input forms. You can delete your customer account at any time by sending a request to the responsible party.
Once the contract has been fully executed or your customer account deleted, your data will be restricted for further processing and deleted after the retention periods required by tax and commercial laws, unless you have explicitly consented to further use of your data or we have a legal right to retain it.
6) Use of Your Data for Direct Marketing
6.1 Newsletter Subscription
If you subscribe to our email newsletter, we will send you regular updates about our offers. The only required information for receiving the newsletter is your email address. Providing additional data is voluntary and is used to personalize our emails.
We use the double opt-in procedure to ensure that you have explicitly consented to receiving our newsletter. After subscribing, you will receive a confirmation email with a link to verify your subscription. By clicking the confirmation link, you grant us permission to use your personal data for this purpose in accordance with Art. 6(1)(a) GDPR.
You can unsubscribe from the newsletter at any time via the provided link or by contacting us directly. Once unsubscribed, your email will be removed from our mailing list.
6.2 Sending Email Newsletters to Existing Customers
If you have provided us with your email address when purchasing goods or services, we reserve the right to send you regular offers for similar goods or services from our range via email. For this, we do not require separate consent from you. The data processing is based solely on our legitimate interest in personalized direct advertising pursuant to Art. 6(1)(f) GDPR.
If you initially objected to the use of your email address for this purpose, no emails will be sent. You have the right to object to the use of your email address for advertising purposes at any time, with effect for the future, by notifying the responsible party. Upon receipt of your objection, the use of your email address for advertising purposes will immediately cease.
7) Data Processing for Order Handling
7.1 We share your personal data with the shipping company responsible for delivery as part of the order processing, to the extent necessary for the delivery of the ordered goods. Your payment data will be forwarded to the authorized credit institution as part of the payment processing, where required. If we use payment service providers, we will explicitly inform you about this below. The legal basis for data transfer is Art. 6(1)(b) GDPR.
7.2 Use of Payment Service Providers (Payment Processors)
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PayPal
If you select PayPal as your payment method, your payment details will be forwarded to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg, for processing. The transfer takes place in accordance with Art. 6(1)(b) GDPR and only as far as it is necessary for payment processing.
If PayPal offers payment methods such as credit card, direct debit, or "purchase on account," it may conduct a credit check. More details about how PayPal processes data can be found in their privacy policy.
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SOFORT (by Klarna)
If you select "SOFORT" as a payment method, your payment details will be forwarded to SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany, for processing. SOFORT is part of Klarna Group, and their privacy policy can be found here: SOFORT Privacy Policy.
8) Contacting for Review Reminders
We may use your email address to send you a one-time reminder to submit a review for your order on the platform we use for customer reviews. This is only done if you have given explicit consent during or after your order, in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time.
9) Use of Social Media: Social Plugins
We integrate plugins from social networks into our website, such as Facebook, Instagram, and Google+. These plugins are embedded using Shariff technology, meaning no direct connection to the social network's servers is established unless you click the button.
- Facebook: If you interact with Facebook content through our website, please refer to their privacy policy here.
- Google+: More details about Google+ data processing are available here.
- Instagram: You can review Instagram’s data protection policies here.
10) Online Marketing
10.1 Google DoubleClick
This website uses the Google marketing tool "DoubleClick" to display relevant ads. Google collects anonymized cookie data to improve ad targeting. More details on Google’s privacy policy can be found here.
10.2 Google AdWords Conversion Tracking
We use Google AdWords Conversion Tracking to analyze how users interact with our ads. If you don’t want to participate in tracking, you can opt out via Google’s settings: Google Ad Settings.
11) Web Analytics Services
Google (Universal) Analytics
This website uses Google Analytics, a web analytics service provided by Google LLC. Google Analytics collects cookie-based visitor behavior data to analyze website traffic. The processing of data follows our legitimate interest in improving user experience, in accordance with Art. 6(1)(f) GDPR.
If you wish to prevent tracking, you can install the Google Analytics opt-out plugin: Disable Google Analytics.
12) Retargeting / Remarketing / Advertising Recommendations
Facebook Custom Audiences
This website uses Facebook Pixel to track user behavior after they have interacted with Facebook ads. This tracking allows us to optimize ad performance. More information can be found in Facebook’s Privacy Policy: Facebook Privacy Policy.
Google AdWords Remarketing
We use Google AdWords Remarketing, which enables us to display personalized ads based on your browsing history. You can disable interest-based ads in Google settings: Google Ad Settings.
13) Rights of the Data Subject
13.1 According to GDPR, you have the following rights regarding your personal data:
- Right of access (Art. 15 GDPR): You have the right to request information about your personal data stored by us.
- Right to rectification (Art. 16 GDPR): If your data is incorrect or incomplete, you can request correction.
- Right to erasure (Art. 17 GDPR): You can request the deletion of your data under certain conditions, unless legal obligations prevent us from doing so.
- Right to restriction of processing (Art. 18 GDPR): You can request that we restrict the processing of your data under certain circumstances.
- Right to data portability (Art. 20 GDPR): You have the right to receive your data in a structured, commonly used, and machine-readable format.
- Right to withdraw consent (Art. 7(3) GDPR): You can withdraw consent for data processing at any time.
- Right to lodge a complaint (Art. 77 GDPR): If you believe your data is being processed unlawfully, you can file a complaint with a supervisory authority.
13.2 Right to Object
You have the right to object to the processing of your personal data at any time if processing is based on legitimate interest (Art. 6(1)(f) GDPR). If you object, we will stop processing your data unless compelling reasons override your interests or processing is necessary for legal claims.
If we process your data for direct marketing purposes, you have the right to object at any time. In that case, we will immediately cease processing your data for marketing.
14) Duration of Data Storage
The storage duration of personal data depends on statutory retention periods (e.g., tax and commercial law). Once these retention periods expire, we delete the data unless it is still required for contract fulfillment or if you have given explicit consent for further use.